For example, if you wanted to display a limited time coupon, you could set it up something like this on the backend:Īnd then on the front-end, that would display like this:
By adding expired=’your message’ to the shortcode, you can make the message whatever you want.įor example, using the shortcode would lead to this on the front-end:Īnd you can also just use the shortcode on part of your content. For example, here’s how the default would work with my example above.Īnd that would render like this on the front-end:īut the shortcode also lets you customize the message that displays once a post expires. To indicate the content you want to expire, you can use the shortcode. To change your content once a post expires, you can wrap the content you want to change in a shortcode. Then, when that date hits, the plugin will automatically add text before the post’s title indicating that it’s expired:īut while the plugin adds this text to your post’s title, it leaves your post’s content unchanged. All you need to do is select the day when you want your post to expire: Whenever you go to add or edit a post, you’ll get a new Expires tab under the Publish option. Set the Overall Expiration Date For Your Post Use a shortcode to tell the plugin what to do with your post’s content after the expiration date.ġ.
To properly set up post expirations using the plugins, you’ll need to complete two steps: While there are a few plugins that purport to do the job, I like this one because it comes from Pippin Williamson (the same guy behind Restrict Content Pro and Easy Digital Downloads). To add a basic WordPress expiration date, I suggest a free plugin called Simple Post Expiration. How to Add A Simple WordPress Expiration Date And if you need an evergreen expiration, I’ll suggest a premium plugin that can handle that in the next section. The plugin I’m going to use in the following tutorial can help you add the former. Instead of applying the same end date to every single visitor, evergreen expirations are different for each visitor depending on when that person first visits your site.įor example, if you set an evergreen expiration for 7 days from a visitor’s first visit, every single visitor will have their own unique 7-day countdown (based on cookies). That is, you set a specific date and time when your post should expire and the post expires for EVERYONE at that time.Įvergreen expirations take a bit of a different approach. Evergreen ExpirationsĪ regular expiration date is what first jumps to your mind when you think about giving a WordPress post an expiration. If you go the artificial scarcity route, you can actually apply two different types of expirations… Regular vs. And no one likes to miss out! That’s why we invented an acronym for it: FOMO, or fear of missing out. If visitors don’t act soon…they might miss out. Scarcity adds a sense of urgency to the content in your post. For example, if you’re writing about a sale at another store that expires in one week, it doesn’t do your visitors much benefit to continue displaying your post once the sale ends.Ĭoupons, giveaways, events…all are good reasons to add an expiration date.īut you can also use an expiration date to create artificial scarcity, even if your post might not truly need an expiration date. There are two main reasons you might want to consider adding a WordPress expiration date.įirst off, if your content actually is time-sensitive, that’s a pretty good situation for adding an expiration date. When It’s a Good Idea to Make a Post Expire Changing the content of a post after its expiration dateĪnd then I’ll also suggest a premium plugin that can get you even more functionality.In this post, I’ll give you a quick tutorial for both: Good news! You can add expiration dates to WordPress posts…with the right third-party plugin. In those cases, you might wish that you could add a WordPress expiration date to let your readers know that your post’s content is past its expiration date. Posts like seasonal announcements, event details, contests that have ended, giveaways, etc. That is, they’re good when you first wrote them, but a week (let alone a month or a year) later, they become a little sour and aren’t quite as helpful.
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